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Alignment: using the balanced scorecard to create corporate synergies Robert S. Kaplan, David P. Norton
Publisher: Harvard Business Press

Via a detailed description of the successful strategic alliance between Solvay Pharmaceuticals Inc. The Balance Scorecard Measures That Drive Perfomance, Harvard Business Review, January-February 1992; ______ , 2004. ( AUTHOR ) Mar-01-2006 Hardback. Alignment: Using the Balanced Scorecard to Create Corporate Synergies. The use of judgmental anchors or reference points in valuing corporations affects several basic aspects of merger and acquisition activity including offer prices, deal success, market reaction, and merger waves. Alignment Using the Balanced Scorecard to Create Corporate Synergies by Norton, David P. And Quintiles company how the creation of a strategy map and Balanced Scorecard helps align the separate interests of alliance partners into a coherent joint strategy. Bestselling business authors Robert Kaplan and David Norton of The Balanced Scorecard fame have published a sequel to their bestseller, Alignment: Using the Balanced Scorecard to Create Corporate Synergies. Alignment: Using the Balanced Scorecard to Create Corporate Synergies Robert S. Google Books - Alignment: using the balanced scorecard to create corporate synergies Harvard Business School Press 2006.